The 2011 Passenger Choice Awards were announced on 12 September 2011. The awards, created by the Airline Passenger Experience Association (APEX) and voted on by the travelling public, was designed to recognise the airlines for their service, products and innovations. The awards program is entirely independent of any commercial influence, ensuring its neutrality. Since its launch in 2010, the Passenger Choice Awards survey has become increasingly popular with air travellers; participation has increased more than 100 percent over 2010.
The winners of the 2011 Passenger Choice Awards are:
Best Overall Passenger Experience (Over 50 IFE EQUIPPED IN FLEET) – Emirates
Best Overall Passenger Experience (Up to 50 IFE EQUIPPED IN FLEET) – Virgin America
Best in Region: Africa – South African Airways
Best in Region: Americas – Virgin America
Best in Region: Asia and Australasia – V Australia
Best in Region: Europe – Virgin Atlantic
Best in Region: Middle East – Emirates
Best Inflight Publication – Avianca
Best IFE User Interface – V Australia
Best Inflight Connectivity & Communications – Oman Air
Best Inflight Video – Virgin America
Best Cabin Ambiance – JetBlue
Best Food & Beverage in conjunction with IFSA – V Australia
Best Ground Experience – Virgin America
Another winner at the Passenger Choice Awards was Air New Zealand, which won the Avion Award for Best Single Achievement in Passenger Experience for the Skycouch Family Experience.
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