According to the findings of the global Tourism Sentiment Index (TSI), a travel data intelligence solution created by the destination marketing agency Destination Think, five destinations in South Africa are among the "Leading Places: The 100 Most Loved Destinations in the World" in 2021, with Knysna ranking in the Top 20 at #19, Stellenbosch #23, Hermanus #41, Cape Town #54 (all in the Western Cape) and Pretoria #73 (Gauteng).
Leading Places: The 100 Most Loved Destinations in the World
19. Knysna - Tourism Sentiment Score® 30.23
23. Stellenbosch - Tourism Sentiment Score® 29.31
41. Hermanus - Tourism Sentiment Score® 27.65
54. Cape Town - Tourism Sentiment Score® 26.44
73. Pretoria - Tourism Sentiment Score® 24.77
The Tourism Sentiment Index (TSI) tracked the sentiment of travellers online across a staggering 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations to determine how people felt about destinations around the world. The Tourism Sentiment Score® is a measure of a destination’s ability to generate positive word of mouth about its tourism offering. It is an aggregate score that focuses solely on online conversations and content that reference or affect a potential traveller’s perceptions of a destination’s tourism offering.
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