13 March 2012

Video: Invisible Children responds to critics of KONY 2012

It only took the online community a couple of hours and the first critics of the KONY 2012 charity campaign and the organisation behind it, Invisible Children, started questioning the accounts of the campaign as well as the organisation itself.
Now Invisible Children's CEO Ben Keesey took some time to answer most of the questions raised. In the video below, Keesey explains the development model of Invisible Children and the philosophy behind the allocation of its money. He also breaks down the organisation’s financial expenses including travel/transportation expenses, production costs, and management/general expenses.
If you got about 9 min, give it a go and watch it. It should appease at least some of the critics. What do you think?

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