Cape Town launches new tourism campaign: "We Are Worth Waiting For!" [update]

update (04 June 2020): Cape Town Tourism has released a couple of more "We are worth waiting for" campaign videos. We'll update the playlist below accordingly.

Cape Town Tourism, the official destination marketing organisation for the City of Cape Town, has a launched a new campaign with the theme "We Are Worth Waiting For!" to maintain the long-distance relationship between Cape Town and its visitors during the ongoing coronavirus pandemic. Through the campaign, Cape Town Tourism encourages potential visitors to love the city from a distance until such time has come to visit the Mother City. The campaign's video is showcasing (almost!) everything Cape Town has to offer and ensures the viewer that once the coronavirus pandemic is over the city will be welcoming its visitors in true Cape Town style! Kudos Cape Town Tourism!

"You may not be able to dive into our oceans right now or laze on our shores. You can’t explore our wine farms or eat at our award-winning restaurants or be face-to-face with our locals, but we want you to know that we are still thinking about you and when the time is right, we’ll be here ready to welcome you in true Cape Town style". Enver Duminy, CEO of Cape Town Tourism.

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South African Tourism: "Don’t Travel Now So You Can Travel Later"! (video) [update]

update (09 April 2020): South African Tourism has released a third video as part of its
"Don’t Travel Now So You Can Travel Later" campaign! Kudos!

South Africa's national tourism board, South African Tourism, has unveiled a the new campaign "Don’t Travel Now So You Can Travel Later" to promote social/physical distancing and self-isolation to help curb the spread of the coronavirus. The campaign's two 90-second videos are both showing beautiful scenes of empty tourist attractions, places and streets in South Africa combined with a touching message of positivity for the future. Kudos South African Tourism!

WWF: Draw the line to save Virunga National Park (DR Congo) | #SOSvirunga

The World Wildlife Fund for Nature (WWF) is asking each and everyone of us to draw the line to save the Virunga National Park (DR Congo), Africa's oldest and most biodiverse park, from oil exploration. Sign up at panda.org/virunga! Thx!

South African Tourism: new promotional video "Leave Ordinary Behind"

South African Tourism just uploaded a brand-new promotional video on youtube. It is part of the country's new global branding campaign "Leave Ordinary Behind", which was launched at the Indaba 2011 in Durban.



How do you like it? IMO it is one of the best promo videos I've seen in quite some time. Kudos!