The Association of British Travel Agents (ABTA) has announced its 10 Destinations to Watch in 2024. Based on the trends and buying habits of the UK travelling public as well as industry and insights, the list offers holidaymakers inspiration for their trips this year and insight on places ABTA anticipates will become increasingly popular with the UK traveller. Zambia is the only country in Africa that made it to the list of the 10 destinations for 2024. ABTA describes the southern African country as follows: "Zambia offers nature at its finest with a wealth of national parks teeming with wildlife, mighty waterfalls, and friendly vibrant cities. For animal lovers, very few countries compare - with almost a third of the country set aside for wildlife." [src.] Congratulations Zambia!
ABTA's 10 Destinations to Watch in alphabetical order are:
- Albania
- Aruba
- Crete
- Extremadura
- Mauritius
- Saxony
- The Tyrol
- Vietnam
- Zambia
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