One of Europe's largest online travel agencies, eDreams, is currently (throughout November 2010) supporting the NGO Worldreader.org by donating $1 to the NGO for every person who joins their new Facebook causes page. Great initiative, eDreams. So, please, you readers of this blog out there, join the cause and support the work of Worldreader.org.
Worldreader.org’s mission is to make digital books available to all in the developing world, enabling millions of people to improve their lives. Emerging e-book technology is sharply reducing the cost and complexity of delivering reading material everywhere.