The direct contribution of travel and tourism to the gross domestic product (GDP) is expected to be N$3,8 billion in 2011 (about 4,7% of the GDP), while the total contribution of travel and tourism to the GDP is expected to be N$16,2 billion in 2011 (about 19,9% of the GDP).
The Minister furthermore said that the tourism industry is forecast to rise by 8,8%/year to N$37,9 billion by 2021 and that by the same year international tourist arrivals are forecast to be 1,7 million, representing an increase of 5,1%/year.
The reasons for her quite optimistic predictions are:
- Lonely Planet ranked Namibia number five in the Top 10 Best Value Destinations for 2011.
- The World Travel and Tourism Council’s Tourism for Tomorrow Awards nominated the Namibian Conservancy Sector among the top three for an award in the category Benefit-Sharing.
- The Namibia Conservancy Tourism Sector website has received a Platinum award from National Geographic magazine.
- The Namib-Naukluft National Park was ranked number one in the world’s ten Best Parks and Reserves’ category (?)
- Sossusvlei was ranked number ten in the Nature’s Most Spectacular Attractions’ category (?)
- Windhoek was ranked number one in the Best Cosmopolitan Africa category (?)