23 June 2026

Cape Town joins the World Marathon Majors – A tourism win for South Africa

The Sanlam Cape Town Marathon will officially join the Abbott World Marathon Majors in 2027, becoming Africa's first race in the prestigious series that also includes Tokyo, Boston, London, Sydney, Berlin, Chicago and New York. The first Major edition will take place on 23 May 2027.

For Cape Town, this is far more than a sporting milestone. World Marathon Major races attract thousands of international runners who typically travel with partners, family members and supporters, turning race weekends into major tourism events.

The promotion is expected to boost visitor numbers, hotel occupancy and tourism spending across Cape Town and the Western Cape. Many runners are likely to combine the marathon with visits to the Cape Winelands, Hermanus, the Garden Route or even a South African safari.

Abbott World Marathon Majors CEO Dawna Stone highlighted Cape Town's unique culture, welcoming people and spectacular setting as key strengths of the event. Marathon organisers say the new status is a moment generations of African runners have been waiting for and expect it to attract participants from around the globe.

The 2027 race is likely to become one of the most sought-after marathon entries in the world. For travellers, it offers the perfect excuse to combine a bucket-list running event with one of Africa's most iconic destinations.

With the Mother City now firmly on the global marathon map, the real winners may be the thousands of visitors who discover Cape Town and its surrounds before and after race day.

 

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