British travel adventure company Explore! recently analysed 24 months’ worth of Google data to find out which places around the world solo travellers are getting more interested in. According to the study, Cape Town in South Africa ranked second best African destination for solo travellers. The "Mother City" saw an 144% increase in yearly Google searches for "solo travel" . The island of Mauritius (+ 147%) gained the biggest increase in interest based on yearly Google searches on the African continent. Cairo in Egypt secured third place with 108% followed by the Seychelles in fourth with 45% and the Kenyan capital Nairobi taking fifth place.
Explore! compiled a comprehensive list of over 580 locations around the world (including 108 countries, 321 cities, 107 regions and the 50 states in the USA). These locations were then each analysed in Google Keyword Planner with + [solo travel] (e.g. Cape Town solo travel, Mauritius solo travel, Seychelles solo travel etc.) to find the total accumulative number of Google searches made worldwide in the last 12 months (April 2022 to March 2023). This was compared with the total accumulative number of Google searches made worldwide in the previous 12 months (April 2021 – March 2022). The difference in annual search totals per destination was calculated to see which destinations have the highest percentage jump in search volume interest.
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