Survey: South Africa is the most attractive tourist destination in Africa

According to the Bloom Consulting Country Brand Ranking Tourism Edition 2014/2015, South Africa is most attractive tourist destination in Africa. The country moved up four places from last year and was ranked 24th out of 193 countries in the survey. The Bloom Consulting Country Brand Ranking Tourism Edition 2014/2015 used the following metrics to determine its ranking: attraction of investment; attraction of tourism; attraction of talent; strengthening national pride; strengthening public diplomacy and  strengthening exports.
South Africa is the only African country in the global Top 25. Egypt follows on position 27, while Morocco (31) maintained its 3rd place position in Africa, ahead of Kenya (50) and Tanzania (66).

The (Southern & Eastern) African countries in the survey:

1. South Africa (World Rank 24.)
4. Kenya (50.)
5. Tanzania (66.)
6. Mauritius (72.)
8. Uganda (91.)
9. Ethiopia (92.)
10. Namibia (102.)
13. Zimbabwe (118.)
14. Seychelles (199.)
16. Madagascar (129.)
17. Botswana (132.)
18. Rwanda (137.)
20. Angola (140)
22. Mozambique (145.)
23. Zambia (151.)
31. Lesotho (171.)
32. Swaziland (172.)
33. Malawi (173.)

For more information about the Bloom Consulting Country Brand Ranking Tourism Edition 2014/2015, click here (pdf).