Big news for Southern Africa! Zimbabwe has been named the world’s best country to visit in 2025 by Forbes, the well-known American business and lifestyle magazine. The southern African nation topped the magazine’s annual list of must-visit destinations, ahead of travel hotspots such as Lithuania, Sri Lanka, and South Korea.
This recognition shines a global spotlight on Zimbabwe's growing appeal as one of Africa’s most rewarding and authentic travel destinations. From the awe-inspiring Victoria Falls - one of the Seven Natural Wonders of the World – to the ancient Great Zimbabwe Ruins near Masvingo, lush Eastern Highlands, and wildlife-rich national parks like Hwange and Mana Pools, the country offers travellers a diverse mix of adventure, culture, and natural beauty.
Forbes highlighted Zimbabwe's dramatic landscapes, growing popularity, and unbeatable value for money as key reasons for its top ranking. Search and booking data show that global interest in the country has surged in 2025 - proof that adventure-seekers and nature lovers are ready to experience one of Africa’s most inspiring destinations.
For visitors, this accolade reaffirms what many who have already experienced the country know: Zimbabwe is one of Africa’s most unforgettable destinations - a place where thundering waterfalls, ancient stone cities, and warm hospitality create a journey like no other.
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