South Africa: Three destinations in the Western Cape are among the "Leading Places: The 100 Most Loved Destinations in the World"!

According to the findings of the global Tourism Sentiment Index (TSI), a travel data intelligence solution created by the destination marketing agency Destination Think, three destinations in South Africa's Western Cape are among the "Leading Places: The 100 Most Loved Destinations in the World" in 2022, with Hermanus ranking in the Top 20 at #18, Stellenbosch at #34 and Cape Town at #40.

Photo by Rudi De Meyer on Unsplash

The Tourism Sentiment Index (TSI) tracked the sentiment of travellers online across a staggering 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations to determine how people felt about destinations around the world. The Tourism Sentiment Score® is a measure of a destination’s ability to generate positive word of mouth about its tourism offering. It is an aggregate score that focuses solely on online conversations and content that reference or affect a potential traveller’s perceptions of a destination’s tourism offering.