18 July 2012

Apartheid Museum: Viral video campaign "A history forgotten - A future lost"

About two years ago the Apartheid Museum, located in Johannesburg, initiated the viral video campaign "A history forgotten - A future lost" (produced by tbwa) to display what average young South Africans nowadays know about their history and the oppression that was experienced under apartheid. The guys behind the cam interviewed various young people asking them to identify a series of famous people. First popular culture icons and lastly a famous anti-apartheid leader. Watch the six short videos to see what their answers were.

The Apartheid Museum, which opened in 2001, is a museum complex in Johannesburg, dedicated to illustrating the rise and fall of apartheid and the 20th century history of South Africa. Open from 9am-5pm, the Museum is closed Mondays, Good Friday and Christmas Day.

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