24 April 2020

Cape Town launches new tourism campaign: "We Are Worth Waiting For!" [update]

update (04 June 2020): Cape Town Tourism has released a couple of more "We are worth waiting for" campaign videos. We'll update the playlist below accordingly.

Cape Town Tourism, the official destination marketing organisation for the City of Cape Town, has a launched a new campaign with the theme "We Are Worth Waiting For!" to maintain the long-distance relationship between Cape Town and its visitors during the ongoing coronavirus pandemic. Through the campaign, Cape Town Tourism encourages potential visitors to love the city from a distance until such time has come to visit the Mother City. The campaign's video is showcasing (almost!) everything Cape Town has to offer and ensures the viewer that once the coronavirus pandemic is over the city will be welcoming its visitors in true Cape Town style! Kudos Cape Town Tourism!
"You may not be able to dive into our oceans right now or laze on our shores. You can’t explore our wine farms or eat at our award-winning restaurants or be face-to-face with our locals, but we want you to know that we are still thinking about you and when the time is right, we’ll be here ready to welcome you in true Cape Town style". Enver Duminy, CEO of Cape Town Tourism.

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